High profile events, sports, and tourism can raise a global city’s international profile or even propel other cities on the world stage. How do major sporting, cultural, and political events help shape, brand, and define global cities? Is the significant investment of financial and political capital beneficial, and why have some efforts failed? How can cities leverage high-profile events and coordination with the national government to rebrand their identity?
Kara Bachman, Executive Director, Chicago Sports Commission
Lior Meyer, Director, Brand Marketing and Communications, Tel Aviv Global
Kasim Reed, Mayor of Atlanta, Georgia
Moderated by Andrew Edgecliffe-Johnson, US News Editor, Financial Times